Terms of Service

1. Service Overview

Latent Lens provides AI-powered professional headshot generation. You upload photos of yourself, and our AI generates professional-quality portraits in various styles suitable for LinkedIn, resumes, corporate websites, marketing materials, and other professional uses. You will receive different backgrounds, poses, and styles to choose from.

2. Eligibility

You must be at least 18 years old to use the Service. By agreeing to these Terms, you represent and warrant that: (a) you are at least 18 years old; (b) you have not previously been suspended or removed from the Service; and (c) your registration and use of the Service complies with all applicable laws and regulations. If you are an entity, the individual accepting these Terms represents that they have authority to bind you to these Terms.

3. Accounts and Registration

To access most features of the Service, you must create an account or connect through a third-party account (e.g., Google). You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account. We reserve the right to remove, reclaim, or change a username if we determine it is inappropriate or objectionable.

4. Payments and Pricing

We provide a free preview that includes model training and watermarked outputs. You pay only when you choose to unlock high-resolution, unwatermarked images. Pricing and inclusions may change; we will make reasonable efforts to keep published pricing up to date. We encourage you to check our pricing page periodically.

All payments are processed by Polar Software, Inc., who acts as the Merchant of Record for all purchases. Polar handles payment processing, invoicing, sales tax collection, and refund processing on behalf of Gradient V5, Inc. By making a purchase, you also agree to Polar's Terms of Service and Privacy Policy.

Unless otherwise stated, all fees are in U.S. Dollars. All fees are non-refundable except as required by applicable law or as expressly set forth in our Refund Policy. We may suspend or terminate access to paid features for any account with unpaid amounts due.

5. Ownership and Rights to AI Headshots

You retain all rights to photos you upload. Subject to your compliance with these Terms, Latent Lens hereby assigns to you all of its rights, title, and interest (if any) in and to the AI headshots generated from your use of the Service. Generated headshots are owned by you with full commercial usage rights. You may use them for any purpose including LinkedIn profiles, resumes, company websites, marketing materials, and press—no attribution required. However, you grant Latent Lens a limited license to use the generated headshots solely for internal research, quality assurance, and the training and improvement of our artificial intelligence models.

You agree that we may use generated headshots to (a) provide, maintain, develop, and improve the Service (including model training and tuning), (b) comply with applicable law, and (c) enforce these Terms. You are solely responsible for your use of any generated headshots.

Similarity of Output. Due to the nature of artificial intelligence, generated headshots may not be unique. Other users who provide similar input photos, select similar styles, or use similar settings may receive substantially similar output from the Service. Our assignment of rights above does not extend to other users' output.

6. User Content

Certain features of the Service permit you to upload content, including photos, images, and other materials (“User Content”). You retain any copyright and proprietary rights in User Content you submit, subject to the licenses granted in these Terms.

By uploading User Content, you grant Latent Lens a worldwide, non-exclusive, royalty-free license to host, store, reproduce, and process your User Content solely for the purpose of providing, maintaining, and improving the Service, including the training and fine-tuning of our artificial intelligence models and algorithms. You acknowledge and agree that Latent Lens may use your User Content (including uploaded photos) and the generated AI headshots to train, retrain, and improve its artificial intelligence algorithms and machine learning models for the benefit of the Service and its users.

You represent and warrant that: (a) you own or have the rights to all User Content you submit; (b) your User Content does not infringe any third-party rights; and (c) your User Content is not objectionable, unlawful, or harmful.

Feedback. We appreciate and welcome your feedback, suggestions, ideas, and other communications regarding the Service (“Feedback”). You agree that we may freely use, copy, modify, create derivative works from, publicly display, disclose, distribute, license, and sublicense your Feedback for any purpose without restriction, attribution, or compensation to you.

7. Photo-Specific Rules

If you upload a photo or image that includes another person, you represent and warrant that you have obtained all necessary consents, permissions, or releases from that person or their legal guardian. You may not upload photos of other individuals without their prior authorization. You may not upload any photo depicting a minor. All individuals depicted in your uploaded content must be 18 years of age or older.

8. Prohibited Conduct

By using the Service, you agree not to:

• Upload, generate, or transmit content that is illegal, harmful, hateful, harassing, threatening, defamatory, obscene, or sexually explicit
• Use the Service to generate headshots of any person without that person's consent
• Generate misleading, fraudulent, or deceptive content, including impersonating another person
• Upload, generate, or distribute any content that depicts, promotes, or facilitates child sexual abuse material (CSAM), the exploitation of minors, or any sexual content involving individuals under 18 years of age. We have zero tolerance for such content and will immediately terminate your account, preserve evidence, and report violations to the National Center for Missing & Exploited Children (NCMEC) and applicable law enforcement authorities as required by 18 U.S.C. § 2258A
• Generate non-consensual intimate imagery (“deepfakes”) or any synthetic media depicting real individuals in sexual, nude, or otherwise compromising situations without their explicit written consent
• Use the Service for any illegal purpose or in violation of any applicable law
• Use data mining, scraping, crawling, or any automated means (including bots, scripts, or spiders) to access, search, index, or collect data from the Service, except through our published APIs or interfaces
• Systematically download, copy, or extract content, data, or other materials from the Service in bulk, whether for machine learning, AI model training, competitive analysis, database compilation, or any other purpose, without our express written permission
• Interfere with, circumvent, or disable security features of the Service
• Reverse engineer, decompile, or disassemble any part of the Service
• Sell, resell, or transfer your access to the Service
• Interfere with the operation of the Service or other users' enjoyment of it
• Use the Service to generate content for the purpose of propaganda, voter suppression, disinformation campaigns, or any form of political manipulation

We actively monitor for violations of this section. If we identify or receive a report of prohibited content, we will take immediate action, which may include account termination, content removal, preservation of evidence, and referral to law enforcement or other reporting bodies as required by applicable law.

9. Intellectual Property

The Service, including all visual interfaces, graphics, design, software, and other elements (“Materials”), is owned by Latent Lens and protected by intellectual property laws. Materials exclude AI headshots generated from your use of the Service, which are owned by you. You may not reproduce, distribute, or create derivative works of the Materials without our express written permission.

10. Copyright Infringement (DMCA)

We respect intellectual property rights. If you believe any content on the Service infringes your copyright, please send a written notification to:

Your notice must include: (a) a description of the copyrighted work; (b) a description of the allegedly infringing material and its location; (c) your contact information; (d) a statement of good faith belief that the use is unauthorized; and (e) a statement under penalty of perjury that the information is accurate and you are the copyright owner or authorized to act on their behalf.

11. Third-Party Services

The Service may contain links to third-party websites or services. We are not responsible for the content, privacy policies, or practices of third-party services. Your interactions with third-party services are governed solely by their respective terms and policies.

12. Disclaimers; No Warranties

13. Limitation of Liability

14. Indemnification

You agree to defend, indemnify, and hold harmless Latent Lens, its affiliates, and their respective officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including attorneys' fees) arising out of: (a) your use of the Service; (b) your User Content; (c) your violation of these Terms; or (d) your violation of any third-party rights.

15. Term and Termination

These Terms are effective when you first access or use the Service. If you violate any provision, your authorization to use the Service terminates automatically. We may also terminate your account or suspend access at any time, for any reason, with or without notice. Upon termination: (a) your license rights end immediately; (b) you must cease all use of the Service; and (c) you are responsible for retaining copies of your User Content, as you may lose access after termination.

Account Inactivity. We may terminate your account if it has been inactive for over twelve (12) months and you do not have a paid balance. If we do, we will provide you with at least 30 days' advance notice via the email address associated with your account before deletion.

Service Discontinuation. We may decide to discontinue the Service or any part of it. If we do, we will give you reasonable advance notice and a refund for any prepaid, unused Services.

Survival. The following sections survive any expiration or termination of these Terms: Sections 5 (Ownership), 6 (User Content), 8 (Prohibited Conduct), 9 (Intellectual Property), 12 (Disclaimers), 13 (Limitation of Liability), 14 (Indemnification), 16 (Dispute Resolution), 17 (Governing Law), and 19 (Miscellaneous).

16. Dispute Resolution and Arbitration

Except as described below, you and Latent Lens agree that every dispute arising in connection with these Terms or the Service will be resolved through binding, individual arbitration. You and Latent Lens are each waiving the right to a trial by jury or to participate in any class action or representative proceeding.

Exceptions: Either party may (a) bring an individual action in small claims court; (b) seek injunctive relief in court in aid of arbitration; or (c) file suit to address an intellectual property infringement claim.

Opt-Out: You may opt out of arbitration within 30 days of accepting these Terms by sending a letter to: Gradient V5, Inc., Attn: Legal Department — Arbitration Opt-Out, 2093 Philadelphia Pike #4084, Claymont, DE 19703, specifying your full name, email, and a statement that you wish to opt out.

Arbitration will be administered by JAMS under its applicable consumer dispute rules. Before initiating arbitration, the parties must make good-faith efforts to resolve the dispute informally for at least 30 days.

International Users. This arbitration agreement does not apply to consumers located in the European Economic Area, United Kingdom, or Switzerland, or in any other jurisdiction where mandatory local law prohibits binding pre-dispute arbitration of consumer disputes. Such users may bring claims in their local courts of competent jurisdiction.

17. Governing Law

These Terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. For any dispute not subject to arbitration, you and Latent Lens submit to the personal and exclusive jurisdiction of the state and federal courts located in Delaware.

If you are a consumer in the European Economic Area, United Kingdom, or Switzerland, this choice of governing law does not deprive you of the protection afforded by mandatory provisions of your local consumer protection laws, and you retain the right to bring proceedings in your local courts as provided under applicable law.

18. Modifications to Terms

We may update these Terms from time to time. Material revisions will be effective 30 days after posting or notice to you. Continued use of the Service after revisions constitutes acceptance of the modified Terms. If you do not agree, you should discontinue use of the Service.

19. Miscellaneous

These Terms, including our Privacy Policy, constitute the entire agreement between you and Latent Lens regarding the Service. If any provision is found unenforceable, it shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions remain in full force and effect. Our failure to enforce any right or provision does not constitute a waiver. We may assign these Terms at any time without notice. You may not assign your rights under these Terms without our prior written consent.

By using the Service, you consent to receiving electronic communications from us, which satisfy any legal requirement that communications be in writing.

Trade Controls. You must comply with all applicable trade laws, including sanctions and export control laws. The Service may not be used in or for the benefit of, or exported or re-exported to, (a) any U.S. embargoed country or territory, or (b) any individual or entity with whom dealings are prohibited or restricted under applicable trade laws. You represent that you are not located in any such country or territory and are not on any restricted party list.

Force Majeure. Neither party will be liable for any failure or delay in performing its obligations under these Terms, where such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to acts of God, natural disasters, war, terrorism, pandemics, government actions, or failures of the internet or third-party hosting providers.

No Support. We are under no obligation to provide support for the Service. In instances where we may offer support, such support will be subject to our published policies and provided at our sole discretion.

International Use. The Service is operated by Gradient V5, Inc., a company incorporated in the State of Delaware, United States. The Service is available to users worldwide, subject to applicable local laws, the Trade Controls provision above, and these Terms. We make no representation that the Service is appropriate or compliant with the laws of every jurisdiction. If you access the Service from outside the United States, you are responsible for compliance with your local laws to the extent they apply.

20. Region-Specific Notices

California Residents. If you are a California resident, you may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 N. Market Blvd., Suite N 112, Sacramento, California 95834, or by telephone at +1-800-952-5210 to resolve a complaint regarding the Service.

European Economic Area, United Kingdom, and Switzerland. If you are a consumer located in the EEA, UK, or Switzerland: (a) you retain all mandatory consumer protection rights afforded under the laws of your country of residence, regardless of the governing law provision in Section 17; (b) you may have a statutory right of withdrawal within 14 days of purchase under the EU Consumer Rights Directive (2011/83/EU)—see our Refund Policy for details; (c) the arbitration provision in Section 16 does not apply to you, and you may bring claims in your local courts of competent jurisdiction; and (d) you have the right to lodge a complaint with your local data protection supervisory authority regarding the processing of your personal data. For details on how we process your data, see our Privacy Policy.

21. Contact

For questions about these Terms, contact us at: